The event industry was virtually shattered overnight when the pandemic forced Trump to shut down the country. SAGE was forced to make a quick decision, so we did what we had to do—we pivoted!
Within two weeks, we went from 30+ in person live events to no events, to producing our first virtual live event. That first virtual event exceeded our expectations. In just two weeks we quadrupled attendance, had a global audience for the first time in the client’s four year history with us, generated more gross revenue than ever before, and best of all, had a higher net profit!
Within three weeks we were producing our next virtual live event, which tripled in attendance, and quadrupled in gross profit. The rest as they say, is history. Now, 83 virtual events later, $475+ million in revenue generated, 522K attendees served, and tons of lessons later, we have tons of lessons to share and this virtual event on virtual events felt like the perfect way to give back to an industry we love, that has given us so much.